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ServicesBrand · Website · Leads · Product

Four stages, in the ordera business is built.

Crafters is a design and growth team in India. We do four things: brand, website, leads and product. Pick one stage or all four. The same people carry the files from one to the next, and every hour comes off one balance at $25 an hour.

Brand

Pin AI · positioning and identity

Identities people remember: logo, type, colour and the system that holds it all together.

Brand is usually the first stage. We work out what you stand for and how you sound, then design the logo, type and colour around it. You get the files and the rules for using them.

What's included

  • Positioning and naming
  • Logo and identity system
  • Type and colour
  • Voice and key messages
  • Brand guidelines
  • Logo animation and social motion
Typical size
40–80 hours, about $1,000–2,000
Paid from
Your hours balance or the retainer
Recent clients
Tata, Pin AI, Hashed Emergent, Vertis, Housivity

Website

Remôtkey · website refresh

Websites that look sharp, load fast and turn visitors into enquiries.

We design every page in Figma, then build it in Next.js or Framer. SEO and structured data go in from the first commit, so the site can be found from launch day.

What's included

  • Sitemap and page structure
  • UX and UI design in Figma
  • Layouts for every screen size
  • Build in Next.js or Framer
  • SEO and structured data
  • Launch on your domain
Typical size
80–160 hours, about $2,000–4,000
Paid from
Your hours balance or the retainer
Recent clients
Housivity, Remôtkey, Vertis, Amrut Energy, Solar Arise

Leads

SustainEdge Global · social and leads

Paid campaigns on Meta, Google and LinkedIn, made from your brand and pointed at your site.

Leads is performance marketing, run month by month. We set up and run the campaigns and make the ads from your brand files. Ad spend is paid by you, straight to the platforms.

What's included

  • Campaigns on Meta
  • Campaigns on Google
  • Campaigns on LinkedIn
  • Ad creative from your brand files
  • Social content: scripts, reels and posts
Billing
Monthly. Ad spend goes straight to the platforms
Recent clients
India Blockchain Week, SustainEdge Global

Product

Housivity · marketplace, apps and admin

Dashboards and platforms built to scale, from admin panels to full marketplaces.

We design and build web apps, mobile apps and admin panels. Housivity and Remôtkey are both live, designed and built by this team end to end.

What's included

  • Research and user flows
  • UX and UI design
  • iOS and Android app design
  • Web apps and admin panels, built
  • Component library
Typical size
From 300 hours, from about $7,500
Paid from
Your hours balance or the retainer
Live products
Housivity, Remôtkey

Why one team

Same people.
Same files.
One balance.

Same people
The designers who make your brand also design your site and your app. Nothing is white-labelled or subcontracted.
Same files
Your Figma files and repositories live in your own accounts from the first day.
One balance
Hours are hours. Use them on any stage, in any mix, at $25 each.
HousivityOne team, three stages, one marketplaceSee the case study
  1. 01 BrandIdentity and brand system
  2. 02 WebsiteMarketplace website
  3. 04 ProductWeb app, mobile apps and admin

Our collaboration with Crafters has truly elevated our platform and set us apart from the competition.

Abhijit GadhviFounder & CEO, Housivity

How a project runs

Four steps, the same for every stage.

  1. 01

    Choose and confirm

    Pick a pack of hours or the retainer. We confirm it by email the same business day, with the invoice.

  2. 02

    Brief and estimate

    We agree the brief on a call booked in your working hours, and estimate the work in hours before we start.

  3. 03

    Work in your files

    Design happens in your Figma and code in your repository, both in your accounts. Every hour is in the log.

  4. 04

    Ship, then the next stage

    Messages get a reply the same business day. When a stage ships, the same team picks up the next one.

Two ways to pay

Both prices are public. Pick one and we confirm it by email the same business day.

Design hours

For work with a finish line.

$25per hour, flat

Buy a pack and spend it on any stage, in any mix.

40 h
  • Brand 40–80 h
  • Website 80–160 h

Typical sizes. Product work usually starts around 300 hours.

40 hours × $25$1,000

Buy 40 hours

One payment, by invoice. No call needed.

A pack expires 90 days after purchase only if not a single hour has been used. Once one hour is used, the rest stay valid until used up. Book a call first

The retainer

For work that keeps coming.

$3,500per month

A dedicated designer plus a lead, about 160 hours a month.

  • Requests queue up, two in progress at a time
  • 48-hour average turnaround
  • Weekly call and a written update
  • Pause or cancel at the end of any month
Start the retainer

Billed on the same date each month.

Need a bigger crew? We scope it on a call. Book a call

Questions

About the services.

Short, specific, and the same answer you'd get on a call.

What can I get for 40 hours?

Typically a complete brand identity: positioning, logo, type and colour system, and a short guideline. 80–160 hours covers a brand plus a marketing website. We estimate every piece of work in hours before starting, and tell you when the estimate changes.

Who actually does the work?

The Crafters team in India: brand designers, product designers, a motion designer, developers and a performance marketer, led by founder Ravi Koriya. Nothing is white-labelled or subcontracted.

Do you build software as well as design it?

Yes. Housivity (a real-estate marketplace with web, mobile and admin) and Remôtkey (a product app and website) were designed and built by Crafters end to end. Product work is scoped in hours and usually starts around 300.

Can I pause or cancel the retainer?

Yes. It runs month to month. Pause or cancel at the end of any month; there’s no notice period beyond that and no exit fee. Your Figma files and repositories are in your own accounts from the first day.

Which time zones do you work in?

We’re on IST (UTC+5:30): 1h30 ahead of the UAE, 4h30–5h30 ahead of the UK and 9h30–10h30 ahead of US Eastern time. We keep a daily overlap window with every client. Messages get a reply the same business day; calls are booked inside your working hours.